The Guide

There are many factors to consider when choosing a diamond. Discover the importance of our exclusive 6Cs—cut, carat, colour, clarity, communication and confidence. Learn what makes an Aurora diamond so extraordinary.

Aurora Cut

Advances in diamond design delivers the brightest diamond ever. Most round brilliant diamonds have 58 facets – the Aurora has 73. You can visually see the difference. Every Aurora Diamond is guaranteed to be brighter. How? Aurora’s unique 73 facets simply means more light, more reflections and more sparkle, making it even more beautiful than a traditional round brilliant cut diamond.


The unit of weight for diamonds. Diamonds can range in size from a fraction of a carat to several carats.


A diamond’s colour usually refers to the presence or absence of colour in a white diamond.


All diamonds are unique with their own individual marks.

The visibility, number and size of these marks determine a diamonds clarity, grade and value.

Communication & Confidence

A one on one discreet consultation about diamond quality, price and design is where we begin. We are your local family owned and operated diamond experts ready to answer your questions, so you can be confident of receiving the best advice and the best diamond at a price you can afford. When it comes to precious diamonds, our longstanding experience, trusted reputation and global purchasing power enable us to offer the luxury of a lifetime at incredible prices.

Our Promise

Our diamonds are purchased from legitimate sources that are not involved in funding conflict and in compliance with The Kimberly Process.